Transparent product claims for beauty & wellness brands
OpenClaims decentralised research studies are the most trusted way to generate product efficacy claims for your beauty brand.
OpenClaims decentralised research studies are the most trusted way to generate product efficacy claims for your beauty brand.
OpenClaims decentralised research studies are the most trusted way to generate product efficacy claims for your beauty brand.
How it works
End-to-end managed process
End-to-end managed process
End-to-end managed process
Gather real world efficacy feedback from your target demographics, while letting us handle everything from recruiting to reporting.
Benefits for brands
Increase conversion rate
Increase conversion rate
Increase conversion rate
Boost consumer trust and drive higher conversion rates with transparent, research-backed data that substantiates your claims.
Create trust through transparency
Create trust through transparency
Create trust through transparency
Transparent data backs your product claims, building consumer trust. When customers see clear evidence, they feel more confident purchasing, driving higher conversion rates.
Transparent data backs your product claims, building consumer trust. When customers see clear evidence, they feel more confident purchasing, driving higher conversion rates.
Transparent data backs your product claims, building consumer trust. When customers see clear evidence, they feel more confident purchasing, driving higher conversion rates.
Build social proof via reviews
Build social proof via reviews
Build social proof via reviews
Use pre-launch studies to gather reviews and user-generated content. Build credibility, reignite interest in existing products, and enhance your brand's reputation.
Use pre-launch studies to gather reviews and user-generated content. Build credibility, reignite interest in existing products, and enhance your brand's reputation.
Use pre-launch studies to gather reviews and user-generated content. Build credibility, reignite interest in existing products, and enhance your brand's reputation.
Fine-tune your messaging
Fine-tune your messaging
Fine-tune your messaging
Maximise your marketing ROI with targeted messaging that resonates with specific demographics based on Fieldtest study insights.
Maximise your marketing ROI with targeted messaging that resonates with specific demographics based on Fieldtest study insights.
Maximise your marketing ROI with targeted messaging that resonates with specific demographics based on Fieldtest study insights.
Benefits for brands
Improve new product development
Improve new product development
Improve new product development
Transform your NPD process with actionable insights and data-driven decisions, ensuring every new launch and product update is a success
Strengthen Claim Validation
Strengthen Claim Validation
Strengthen Claim Validation
Quickly gather real-world evidence to validate your product claims. This support enhances your marketing and ensures compliance with industry standards, strengthening brand integrity.
Quickly gather real-world evidence to validate your product claims. This support enhances your marketing and ensures compliance with industry standards, strengthening brand integrity.
Quickly gather real-world evidence to validate your product claims. This support enhances your marketing and ensures compliance with industry standards, strengthening brand integrity.
Mitigate Launch Risks
Mitigate Launch Risks
Mitigate Launch Risks
Conduct thorough pre-launch testing to identify and address issues before market rollout. This reduces risks, ensuring smoother and more successful product launches.
Conduct thorough pre-launch testing to identify and address issues before market rollout. This reduces risks, ensuring smoother and more successful product launches.
Conduct thorough pre-launch testing to identify and address issues before market rollout. This reduces risks, ensuring smoother and more successful product launches.
Gain Competitive Insights
Gain Competitive Insights
Gain Competitive Insights
Gather actionable intelligence through blind A/B testing against competitors. This provides insights into your market position, helping you identify areas for improvement.
Gather actionable intelligence through blind A/B testing against competitors. This provides insights into your market position, helping you identify areas for improvement.
Gather actionable intelligence through blind A/B testing against competitors. This provides insights into your market position, helping you identify areas for improvement.
Inform Pricing Strategies
Inform Pricing Strategies
Inform Pricing Strategies
Assess consumer perceptions of value to inform pricing strategies. Understanding how your audience values your products helps you set optimal price points, maximizing sales and profitability.
Assess consumer perceptions of value to inform pricing strategies. Understanding how your audience values your products helps you set optimal price points, maximizing sales and profitability.
Assess consumer perceptions of value to inform pricing strategies. Understanding how your audience values your products helps you set optimal price points, maximizing sales and profitability.
FAQ
Your questions, answered
Your questions, answered
Your questions, answered
Still have a burning question? Feel free to book a call and we'll be happy to help
What is OpenClaims?
OpenClaims is an in-home product testing service for beauty and wellness brands. Our mission is to deliver transparent and reliable performance claims by connecting brands with real consumers for authentic feedback.
What is OpenClaims?
OpenClaims is an in-home product testing service for beauty and wellness brands. Our mission is to deliver transparent and reliable performance claims by connecting brands with real consumers for authentic feedback.
What kind of results will we receive?
As a study is being run, you will have access to live raw results as they are submitted by the cohort. At the conclusion of the project, we will analyse and synthesize these results into a series of reports that help your brand make informed product decisions. We suggest testing with a minimum cohort size of 50 consumers to ensure confidence in any data trends.
What kind of results will we receive?
As a study is being run, you will have access to live raw results as they are submitted by the cohort. At the conclusion of the project, we will analyse and synthesize these results into a series of reports that help your brand make informed product decisions. We suggest testing with a minimum cohort size of 50 consumers to ensure confidence in any data trends.
How are testing cohorts selected for our products?
In our initial project discovery call, we will align on one or more target demographics that best help you achieve your overall testing goals. Best-match consumers from these demographics will then be invited to take part in your research study.
How are testing cohorts selected for our products?
In our initial project discovery call, we will align on one or more target demographics that best help you achieve your overall testing goals. Best-match consumers from these demographics will then be invited to take part in your research study.
What sort of products does OpenClaims work with?
We work with a wide range of beauty and wellness products, including skincare, haircare, makeup, supplements, and personal care items. Unsure if you product falls within this unmbrella? Get in touch and we’ll see what we can do.
What sort of products does OpenClaims work with?
We work with a wide range of beauty and wellness products, including skincare, haircare, makeup, supplements, and personal care items. Unsure if you product falls within this unmbrella? Get in touch and we’ll see what we can do.
How is pricing determined?
Pricing is customized based on the scope of your project, including the number of products, the size of the testing cohort, and specific research requirements. Contact us for a personalized quote.
How is pricing determined?
Pricing is customized based on the scope of your project, including the number of products, the size of the testing cohort, and specific research requirements. Contact us for a personalized quote.
Book a call
Improve your product claims today!
Improve your product claims today!
Improve your product claims today!
We have a community of thousands of Aussies waiting to give you rich, first-party usage data on your products!
We have a community of thousands of Aussies waiting to give you rich, first-party usage data on your products!