In-home Product Testing For Modern Beauty & Wellness Brands

Gather real world feedback from your target demographics, while letting Fieldtest handle everything from recruiting to reporting.

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Feedback that counts

Gather non-incentivised feedback from vetted consumers within your target demographics. Raw data is transformed into meaningful insights that are tailored to your specific research goals.

Feedback that counts

Gather non-incentivised feedback from vetted consumers within your target demographics. Raw data is transformed into meaningful insights that are tailored to your specific research goals.

Granular demographic targeting

Our community of Australian Fieldtesters is broad and diverse, meaning we can quickly scale cohorts for even the most granular demographic targeting.

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Rapid turnaround

Our agile logistics, data collection and reporting processes mean you can start receiving testing results in less than a week.

The Fieldtest process

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Collaborate

Book a call to discuss your testing goals. We can do it all, including blind A/B testing of new formulas, competitor benchmarking, or auditing existing product sentiment

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Deploy

We manage all logistics involved in running a test, from cohort selection to product distribution, ensuring your items are tested by the ideal candidates under real-world conditions.

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Analyse

We translate testing results into a series of in-depth reports, as well as pass on all raw testing data for you to analyse within your existing workflows.

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Refine

Take the insights gained through your bespoke Fieldtest to refine and improve your beauty & wellness products.

Frequently asked questions

What is Fieldtest?

Fieldtest is a managed in-home product testing service tailored towards beauty & wellness brands operating in the Australian market. We cover everything required to run a best-practice field test, including questionnaire design, cohort selection, product decanting & logistics, results collection, and analysis.

What is Fieldtest?

What kind of results will we receive?

As a Fieldtest is being run, you will have access to live raw results as they are submitted by the cohort. At the conclusion of the Fieldtest, we will analyse and synthesize these results into a series of reports that help your brand make informed product decisions. We suggest testing with a minimum cohort size of 50 consumers to ensure confidence in any data trends.

What kind of results will we receive?

How are testing cohorts selected for our products?

In our initial project discovery call, we will align on one or more target demographics that best help you achieve your overall testing goals. Best-match consumers from these demographics will then be invited to take part in your Fieldtest.

How are testing cohorts selected for our products?

What sort of products does Fieldtest work with?

Fieldtest is focussed on products within the beauty & wellness category for now. Unsure if you product falls within this unmbrella? Get in touch and we’ll see what we can do.

What sort of products does Fieldtest work with?

Fieldtest is focussed on products within the beauty & wellness category for now. Unsure if you product falls within this unmbrella? Get in touch and we’ll see what we can do.

Your community is waiting!

We have a community of thousands of Aussies waiting to give you rich, first-party usage data on your products!

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